Lead Content Creator & Strategist

Engineering Viral Hooks
For Modern Brands.

Data-driven Content Creator and Video Editor specializing in short-form, high-retention video (TikTok, Reels, Shorts). I reverse-engineer viral content strategies to build highly engaged, organic audiences from scratch.

Let's Work Together View Experience

Core Competencies

Mastering the intersection of creative storytelling and algorithmic growth.

Short-Form Editing

High-paced narrative cuts, dynamic on-screen text, and visual retention tactics designed specifically for the scroll interface.

Content Strategy

Trend identification, format analysis, and reverse-engineering viral hooks to systematically increase organic views.

Brand Identity

Executing strict visual guidelines including color palettes and typography for a cohesive, premium channel aesthetic.

Platform Mechanics

Deep understanding of Instagram and TikTok algorithms, SEO optimization, and intelligent hashtag strategies.

Audio & Production

Scriptwriting for short attention spans, professional voiceover delivery, and seamless screen-record compilation.

Professional Experience

A track record of taking concepts from 0 to viral.

Present

Lead Short-Form Video Creator & Strategist

Freelance / Independent Projects

  • Channel Launch & Growth: Built and scaled organic social media channels from scratch, focusing on educational content.
  • Viral Format Replication: Deconstructed high-performing competitor formats (e.g., 'BrandInsights.ai' breakdown style), meticulously matching typography and pacing.
  • End-to-End Production: Managed sourcing, screen recording, scripting analytical breakdowns, recording voiceovers, and editing compilation videos.
  • Hook Engineering: Designed visual and script hooks that dramatically increased immediate viewer retention (3-second view rate).
  • Data Analysis: Monitored real-time performance to iterate on formats and double down on winning hooks.
Previous Role

Video Editor & Social Media Manager

Agency / Brand

  • Video Editing: Edited 5-7 short-form videos per week using Premiere Pro/CapCut, maximizing watch time with B-roll and sound design.
  • Content Strategy: Developed content calendars and posted consistently across platforms utilizing optimized hashtags and trending audio.
  • Community Engagement: Drove organic growth by engaging with the community and analyzing audience feedback to inform content pillars.

Technical Skills & Stack

The tools I use to create, analyze, and scale content.

Video Editing

Adobe Premiere Pro CapCut Final Cut Pro DaVinci Resolve

Design & Layout

Figma Canva Adobe Photoshop Brand Typographic Matching

Production & Audio

OBS Studio ElevenLabs (AI Voice) Audacity Scriptwriting

Analytics

TikTok Native Insights Instagram Analytics Data-driven Hook Optimization